The showdown between Gennady “GGG” Golovkin and Saul “Canelo” Alvarez fans have asked for and both men claimed they have wanted is now official. They will meet on September 16th in Las Vegas at the T-Mobile Arena for Golovkins WBA Super, WBC, IBF and IBO middleweight titles. Yet despite, being excited as is everyone in boxing with the contest finalized. I can’t help but wonder “Why now and not when both men were middleweight champions?” Is it because Golovkin appeared vulnerable in his last two outings? Is it because Canelo and Golden boy after the Julio Cesar Chavez Jr bout can no longer convince the public he is not a middleweight?
Is it because they fear Floyd Mayweather versus Conor McGregor might actually happen? If it did, Golden Boy Promotions and Oscar de la Hoya in particular know Canelo would lose his status as boxing’s biggest Pay-per view draw instantly. A disaster of that magnitude would send the companies upper offices into a state of depression they might never recover from.
Whatever the reason, this fight should highlight 2017 and bar Mayweather versus McGregor taking place, more than likely be the highest selling Pay-Per View since Floyd Mayweather faced Manny Pacquiao. With any luck, now that the “Marinating” process is over and fight official, the second most anticipated pay-per view of ths era delivers inside the ring what Mayweather versus Pacquiao didn’t.